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Why does my business need Social Media?

November 14, 2013 @ 4:00 pm - 5:00 pm


social_mediaSocial media is a powerful marketing communication tool for your small businesses. But without a clear direction, distinctive tone and engaging personality, it is easy to get lost in all the noise. Brand design agency, Sixty°North, wants to share their insight about defining your brand essence to help you use social media for what it was meant for – being social. They will be talking about developing a solid brand strategy, supported by an intriguing visual identity, and then taking your brand message to your choice of social media. They have a philosophy – don’t market or advertise until you can answer clearly who you are, what you do, and why you matter.

Sixty°North is a boutique Branding Agency specializing in contemporary, hand-crafted and functional Scandinavian Design. Their goal is to make their clients – big and small alike– relevant and irreplaceable. They have crafted an interactive branding process which challenges businesses to explore their brand essence and then guide them on how to stay on brand with their social media strategies.

Owners, Terhi Ignatius & Steven Morales use an analytical, design-driven approach to developing brand identities. Terhi holds a degree in International marketing and communication and several years of experience in Art Direction and Brand Design. She previously worked for Taivas Helsinki, part of the world-wide Ogilvy Public Relations Agency. Steven received a degree in Economics and international studies, and has gathered years of experience in market research and brand strategy development. They would like to share their tips on how to leverage social media as an amazing brand awareness tool.



November 14, 2013
4:00 pm - 5:00 pm
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Finnish-American Chamber of Commerce, Florida
(561) 582-2335


Lake Worth Golf Course
1 7th Ave N
Lake Worth, FL United States
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